How To Last Longer In Bed By Understanding PE And Its Causes

What Is Early Ejaculation?

Premature Ejaculation can be hardWhether it is caused by the stylized showings of love throughout tv, literature and within the online world or potentially even the advancement of equal rights. Hasty performances in bed from guys are grounds for discontent with a large number of females. Consequently, there’s been additional guys recognized as suffering from uncontrolled climaxes. Although there is no commonly approved definition of quick ejaculation, one commonly used description is as an erotic short coming in which a man ejaculates before or during the preliminary period of sexual intercourse and in advance of when the woman is gratified. In spite of this, there continues to be a great amount of disagreement around the way in which premature ejaculation is officially classified.

How Frequently Does It Occur?

Males who’re plagued by uncontrolled climaxes, often believe they have a serious ailment, yet rapid climaxing happens to be extremely prevalent. And so the truth is, there’s undoubtedly an abundance of individuals around the world who struggle against this disorder. Having said that, even with fast ejaculation being such a typical condition, unfortunately we never normally hear it spoken of in daily life.

What Is The Expected Time For Sexual Intercourse?

You will find, very few tests have been performed when it comes to the usual amount of time sexual intercourse might usually go for. But still, some studies formerly produced indicate that sexual activity, typically will be drastically swifter than plenty of guys think. An average of trials indicates that incredibly few couples declare that they routinely go for in excess of 11 minutes, with Seven m’s perceived as your average, with a lasting ability less than 3 considered a form of premature ejaculation.

Premature Ejaculation Causes

While many men tend to be completely different in either mind and body, if you are one of the many adult men to encounter ejaculation problems there’s a very good likelihood that you can put it down to one or two of the subsequent reasons. And don’t fret, any time you recognize a few of these factors within you, since they can all be rectified through training.

  • Unrealistic expectations of lovemaking
  • Cognitive anxiety and panic
  • Genetics
  • Insufficient ejaculatory awareness
  • An excessive amount of self pleasure mainly for the duration of your teens
  • Romantic strain

Lets take a look at a few of these causes in more detail to give you an idea of which might occur in your case.

Too little experience

We don’t commonly find the next facet cited as being a premature ejaculation trigger, nevertheless it’s arguably just about the most significant. There’s a high number of actions we can carry out to stipulate to your ejaculatory system how it will perform in bed. After all, love-making is a proficiency which is actually relatively intricate, consequently men realistically should not merely expect to have advanced control with no information and experience. Believe it or not, with many of the most powerful guides for treating early ejaculation, nearly all males will probably see large gains by getting to know the essentials of sexual management.

Masturbatory arousal

Throughout the teens and the initial periods of adulthood plenty of males explore their down stairs a lot which is known to lead to issues whilst practiced with an incorrect state of mind. Specifically what various guys are causing, without truly realizing it, is training the ejaculatory system to respond as quickly as possible whenever they’re turned on. Then down the road as soon as you embark on romances, the body proceeds to do completely what it has been conditioned, except this time together with the supplemental excitement of a female.

Gene history

A number of men just take for granted it is regular for us men to be a marathon man in the sack, however it’s more than likely that isn’t the case caused by the way all of us have evolved. In past times it was certainly safer to sow your wild oats at a faster rate and chances are for a lot of you, your innate instincts are continuing to operating particularly the same. We shouldn’t forget that historically the central role of mating was in fact chiefly to allow people to survive, instead of to thrill your partner through delivering thunderous climaxes.

The mental side of intercourse

Mental factors to last longer in bedBack in the day it was accepted by a great number of medical professionals in the field of early ejaculation that the problem was 100 % emotional. We now recognize that isn’t actually the case, all the same for numerous males, these apprehensions will to a degree lead to untimely ejaculation. From the moment negative thoughts and views find their way into a man’s mind throughout love making you can start to excessively concentrate on not ejaculating. But this will be the most risky move to make given that it will probably result in increased muscle tension. At this moment, additional anxiety and panic is going to arise which is normally likely to escalate and cause you to finish hurriedly.

Alternative prospective factors (whilst rather scarce) might be side effects as a result of various drugs, nervous system trouble following medical operations or abnormal testosterone quantities.

While you’ll find a small number of other possible quick ejaculation causes, the possibilities described here continue to be the most prevalent and there’s a good likelihood they will be some of the things keeping you from having the ability to control your ejaculatory system. Early ejaculation will not be a dilemma that men have to endure, since it really is remarkably easy to combat. So why don’t you deal with this problem as soon as you can?

How To Last Longer In Bed

We have seen a lot of proposed solutions to address a lack of sexual control. Below are the most widespread.

It is not necessary to let this issue to always hold back your relationships, considering that as soon as you take the first step and start treating this condition, It’s likely that an effective treatment can quickly supercharge your staying power.

Rapid ejaculation exercise e book

Recently there have been a small number of good courses put together which help adult males to cure rapid ejaculation. Ejaculation Freedom is certainly the most widely used of these books as it has a sizable fan base from those who have finished it. Check out Dan Becket’s 7 ways to last longer in bed here. An effective premature ejaculation e-book will feature a bunch of sections, particularly cognitive adjustments, lovemaking tactics together with a bunch of exercises that can boost stamina in bed. In case you do not want to see a leading ejaculation problems physician in person, in that case a quick orgasms guide written by a highly regarded specialist may be a close second. For all those seeking to complete an e book for rapid ejaculation, I recommend checking out this review, because it has recently been producing quite a few really good end results.

Why Can’t I Last During Love Making

Ejaculation problems may not be discussed a whole lot by individuals, still do not be misled. It is actually one of the most widespread romantic issues and it is happening more and more often. But despite it appearing to such an magnitude, very little is known by a lot of men (as well as a good number of self proclaimed specialists) about what actually causes a number of adult men to experience an absence of intimate command. Whilst just about all individuals will be completely different in several ways, if you experience rapid ejaculation there’s a very good likelihood that you can put it down to a number of the discussed causes. And remember, don’t fret if you should identify a number of the listed causes within yourself seeing that all of them are often corrected without difficulty.

Learning to last longer

You can last longer in bed

Though there may be a small number of alternate possible causes for premature ejaculation, the ones covered today have proven to be the most prevalent and it’s possible these will be some of the things stopping you from lasting longer during intercourse. And don’t fret any time you establish one or more causes in the above article, because a solid how to last longer in bed approach should certainly get you back on track. Essentially rapid ejaculation is really only an issue should you do not take any action to correct it.

Forget Pills – This Is How To Last Longer In Bed Naturally

2If more often than not your romantic encounters are becoming impossible due to a failure to control your climaxing, it’s easy to start reasoning that you have something wrong with you. Working out the best places to look not to mention professionals to trust for support can be a serious headache. However there’s a lot of fast working techniques that avoid the taking of pills that will maximize your lasting power which you may as well start taking advantage of today. Why don’t you start making a change today using the following three effective tips to last longer in bed based on the Last Longer Now method.

Understanding how your position will effect your control

An issue which is sometimes disregarded is the huge role the positions you select can play in your ability to last as well as your partners all round fulfillment. The positions which can cause a shorter lasting time for most men are those that demand a deeper amount of penetration and the use of more tension in the core group of muscles. So to make some good improvements to your performance in bed why not experiment with a handful of different techniques with your partner. Styles like the female on top are ideal because they let you relieve stress within your core muscles and stimulate your partner all at once. An additional benefit of employing these types of lovemaking styles is that, whenever performed the right way, they will certainly assure it is a lot quicker to draw your partner to orgasm.

Take it easy at first

The very start of sexual activities is certainly an important time to ensure that you make it through, for men who are unable to last If you make it past this phase, the battle is already half won, and the odds that you’ll put in a decent performance should strengthen dramatically. Therefore, until you get used to things and become a great deal more relaxed, be sure that you don’t speed up too soon. You can accomplish this by by extending foreplay, though paying attention not to make it exceedingly intense. Just don’t forget to concentrate on your lover as much as you can. As soon as things advance to sexual intercourse, you will have to have a fighting chance to withstand the heightened arousal, therefore it’s much better to begin with slow actions. After a while, as you increase in self-confidence it will be time to escalate the rate.

There’s no need for diversion

Psychological problems along with a lack of self-belief may also be highly harmful to a guy’s performance in bed if not kept in check. The real key with this is to get into the habit of paying attention to the wide range of sensations that your body is encountering. Once you are able to deal with all of your feelings in the correct fashion, you will not need to use diversion methods during love making, as these additional feelings will naturally take your focus away from detrimental thinking. Each time you are with your spouse try to use this method. It will probably seem a little different to start with, nonetheless it’s really a potent technique to put a stop to negative emotions from triggering premature ejaculation.In spite of how it may at times seem, the simple fact is that early ejaculation issues once faced up to are highly manageable.

One of the primary misjudgement plenty of males make is assuming that sexual activity is a skill which most guys happen to be innately good at . This is simply wrong – it takes time. It’s best not to presume you’ll be perfect instantly, though the tips above should allow you to enhance your skills and general level of confidence during sexual intercourse, so what’s to loose by giving them an attempt right now?

5 Relationship Tips Our Grandparents Knew But We Don’t

A sturdy and wholesome relationship with your loved one can be a major basis for a happy and enjoyable life. Remarkable romantic relationships, may boost many parts of your own daily life, benefiting your healthiness, your human relationships and your total contentment. And yet prosperous romantic relationships tend not to materialize automatically. In time you certainly will require plenty of drive and be willing to meet midway to generate the most out of it. So knuckle down and don’t stop reading, to get quite a few practical ways to build a vibrant and reliable connection.

Trusting each other

Generating trust between yourself and your partner is crucial in a romantic union. Although never count on the confidence being present from the beginning. However it is going to improve before you know it if you’re true and sincere. Never ever attempt to keep details from her as in the long run these facts will always be discovered.

Keeping the electricity alive

A very important factor which you mustn’t ignore is the benefit of making love. But you ought to think about why intercourse is so vital. It can be a moment that’s private and wonderful which is encountered only by you both. It’s a unique instant which can refresh and improve your bond. Everything is sure to drop somewhat in the long term, yet no matter of how much time you have remained with one another it should still be wonderful.

Forgiving

In time there will be certain issues that will accumulate and add to the tension within the romance. Life is short so we have to have the ability to let things rest. None of us will be flawless on a regular basis. If you understand this truism, you can put an end to arguing and begin making the most of every one of the good locations.

Manage your disputes

Even the very best romances are going to come across turbulence at times. For that reason you need to recognize how you can address them properly. As soon as the issue begins to get intense you will want to take a step back as to make an attempt to observe it from their viewpoint.

The significance of respect

Honor for our loved one is a further crucial component. If we consider the longest lasting marital relationships this happens to be the trait that can be seen very often. It’s been stated that in each and every part of life some honor will go a long way and this is definitely correct when wanting to begin a durable bond.Remember we can’t expect everything to be clear-cut on a daily basis, however the strategies outlined above will help you get all of this sorted out and will allow the pair of you every likelihood to be satisfied as partners.

The Top 5 Causes Of Premature Ejaculation

in bedDefinitely one of the most rampant issues harming marriages and relationships is quick climaxing with close to one in three adult males struggling to last longer in bed during intercourse. Yet despite it appearing to such an extent, very little is grasped by many sufferers (let alone many so called professionals) in regards to what definitely causes such a large number of people to experience an absence of lovemaking staying power. Even though all people tend to be differing in both mind and body, if you are one of the many adult males who experience early ejaculation it’s most likely it’s because of one or two of the subsequent causes. And don’t be alarmed when you identify a number of these factors in yourself given that each and every one of them is usually sorted out without difficulty.

Your genes

Something that’s a good thing to think about will be that it’s not necessarily natural for many guys to have the capacity to maintain control for very long, in essence due to how humans have evolved as a species. In past times it was probably preferable to complete intercourse a lot sooner and for a number of men, your natural instincts are even now functioning pretty much the same. We shouldn’t forget that until recently the essential purpose of having sex was primarily to make it possible for the species to breed, and not just to thrill one and other by bringing on amazing sexual climaxes.

Your thinking

It was traditionally considered by a great number of physicians involved with premature ejaculation that the challenge was wholly psychological. Presently we are sure that is simply not the case, however for certain men, mental issues will partially provoke early ejaculation. Something that often transpires is that you begin to stress and panic after intercourse starts leading to your muscles increasing in tension as an impulsive reaction. At this point the whole ejaculatory system will probably begin to tense up, rapidly inducing premature ejaculation.

Negative Habits

While many males are in their teens and find out about genital self stimulation, a lot of teens encourage detrimental routines while they endeavor to finish as rapidly as is possible. Specifically what many men are doing, without actually comprehending it, is teaching their sexual response system to react rapidly when they are excited. Then, once the time comes to have sex with your girl friend, your pelvic area will carry on responding rapidly to stimulation exactly as it has been taught to do, bringing about little or no command in bed.

A lack of sexual expertise

One of the more prominent causes of rapid climaxing is a minimal comprehension about exactly how our ejaculatory system works. Now ask yourself precisely how much you undoubtedly are aware of in relation to what occurs within your body during love making. If you are like just about all people, it is most likely not much at all. Very much like all things in life, love-making is a thing you can expect to get superior at once we practice and uncover how to go about it. This is good news in your case should you have trouble lasting as it means that with a little help you will certainly actually increase your sexual stamina.

Early ejaculation is treatable

When you return to this checklist you will be somewhat swiftly able to have no difficulty deciding on which causes are applicable for yourself. Although fast ejaculation issues may be disheartening, it is necessary to realize that a good number of guys can combat all of them using a solid training guide to last longer during intercourse, which can be bought for download. At the end of the day early ejaculation will be really only an issue for those who don’t do anything to sort it out.

Premature Ejaculation And How To Deal With It

Just What Is Early Ejaculation?

During the previous two decades women’s and mens requirements of intimacy along with the satisfaction it must deliver have risen a good deal. Subsequently, we have observed additional adult men identified as suffering from rapid ejaculation. Fast ejaculation is an intimate concern that occurs in certain men of all ages while making love and can be identified as a case in which a man ejaculates ahead of when either the male or the female partner wants. In spite of this, a great many medical experts commonly differ on how early ejaculation should be explained and how it ought to be cured.

Early Ejaculation: How Often Does It Occur?

Premature ejaculation is without doubt a great deal more widespread when compared to what the majority of males realize, with this concern prevalent in up to 33 percent of all men. However you look at it, there’s truly plenty of males worldwide that battle against this challenge. Even with such a sizeable number of guys having issues as a result of the lack of ability to last for longer during sex, premature ejaculation generally fails to get the coverage that it merits, as a result of the stigma with regards to it.

What’s The Typical Duration For Intercourse?

The truth is, you cannot simply place an exact period on how long every guy should maintain control for while making love, considering everyone is unique. Nonetheless, when experts have tried to ascertain how long the average man can keep it going during intercourse, it in general hasn’t been much whatsoever. An aggregation of analyses reveals that very few partners declare that they routinely make love for in excess of ten minutes, along with 6 minutes thought to be your most standard, with a lasting period beneath 2.5 mins assessed as an example of early ejaculation.

Rapid Ejaculation Causes

Whilst all men will be unique in either body and mind, if you experience uncontrolled climaxes there’s a very good possibility that it’s stemming from no less than one of the discussed triggers. Luckily, for each and every one of these causes there’s a few great techniques to stop them affecting your ability to maintain control.

  • Psychological anxieties
  • Insufficient bodily awareness
  • Inherited characteristics
  • An excessive amount of genital stimulation specifically when young
  • Romantic stress

In a few exceptionally uncommon instances fast ejaculation may also be a direct result of withdrawal as a result of meds, neurological system impairment subsequent to medical operations or abnormal hormonal ranges.Now you’ve got a solid rundown for the predominant factors for early ejaculation. It is worth it to use a little while to consider those that are applicable for you personally. In essence premature ejaculation will be actually only a problem if you don’t take any action to sort it out.

Premature Ejaculation Treatments

Next let’s investigate different recommended therapies for PE, to be able to work out which will be the top solutions for your requirements.

While battling premature ejaculation might feel a little overwhelming sometimes, it’s crucial to keep in mind that lack of sexual control can be extremely curable the moment you take that initial step.

Ejaculation problems exercise booklet

In the last few years we have seen some terrific programs published which help guys to conquer fast ejaculation. Despite the fact that there are a small number of books that fail to produce a substantial amount of success, once you go with a popular guide book, such as Mike Anderson’s ebook  you can expect to without a doubt see some excellent developments. Through being able to help males to try to improve in a range of aspects, a high quality premature ejaculation booklet is the complete treatment that a lot of blokes have been searching for. If you don’t have the funds to learn from a prominent PE physician in person, then a quick orgasms system put together by a leading counselor is just as effective. For those individuals that are determined to understand a way to boost lasting power and can undertake a month or so of training, you should generate some wonderful end results through using such a strategy.

What Are The Best Ways To Treat Premature Ejaculation For Men?

coupRoughly one third off all men suffer from PE at some time, which makes it a greatly common obstacle. Typically, there is many completely wrong advice on the web concerning the nature of fast ejaculation along with how it can be effectively eliminated. Further down are some of the most common rapid ejaculation treatment method possibilities accompanied by a discussion of each of their performance.

Numbing Sprays

A traditional application which aims to lower rapid ejaculation can be sensitivity lowering gel. Because these products can need a while in order to activate, such products should be applied a little while before sexual intercourse gets under way. We advocate not utilizing this type of creams since there are many different shortcomings. A widespread problem is, it will be virtually impossible for the man to enjoy intercourse for the reason that he is usually simply too insensitive. Various companions in addition declare that their own pleasure from sexual activities is usually drastically lowered for this specific technique. Quite a few men could even struggle with unfavorable skin side effects to a lot of of these creams.

Last Longer Rubbers

Lately a few varieties of condoms have been offered for sale towards adult males impacted by ejaculation problems. It’s reported the condoms will help by cutting down ones sensitivity attributable to a local anesthetic material positioned on the inside. Despite the fact that men should at all times don a prophylactics during sexual intercourse except if in a prolonged union, it will be beneficial to merely wear a standard condom and deal with pe employing a better plan.

Prescribed Pills

Large pharmaceutical manufacturers are hoping to create a quick orgasms medicine for a lack of control in bed without much progress. However, a certain amount of drugs might be occasionally prescribed by doctors to adult males dealing with quick orgasms. SSRI’s is the term used to describe all these medicines. It should be kept in mind, that even though these drugs is able to lessen rapid climaxing they could also decrease a guy’s sex-related excitement which may well result in some males feeling sexually vacant. These are typically absolutely powerful medicines which is why they should only be consumed after discussing it with your medical professional.

Training Exercises

Through learning the moment climax is nearing and consequently teaching oneself to pause just before hand, this option seeks to develop lasting power in bed for fellas. The activity is repeated multiple times throughout masturbation to strive to boost stamina during intercourse. Though it is true such a tactic might indeed be valuable for some individuals, it doesn’t deal with many of the essential reasons behind premature ejaculation.

Rapid Ejaculation Exercise System

Throughout the past decade, a number of terrific fast ejaculation workout guides have been released, which have been successful. This downloadable guide would have to be surely the more renowned as it has a substantial fan base amongst it’s customers. An effective premature ejaculation e book should consist of a range of elements, for instance mental conditioning, love-making tactics together with a bunch of exercise routines that enables you to produce command between the sheets. This style of controlling rapid climaxing is hugely advisable seeing as it delivers a genuinely exceptional success rate, and remember that the greater amounts of control are generally enduring, which means that there aren’t any continual practicing or medications ever again. Most training books such as this can be found via internet and are ordinarily finished in 6 weeks.

Lasting Longer In Bed

As we have discussed, we have a variety of different premature ejaculation remedies, each with it’s own upsides and disadvantages. With some luck, you’re at this point clearer regarding the treatment plan that will suit you best. It is not necessary to allow pe to always hold back what should be terrific romantic endeavors, seeing that the moment you choose to make a change and treat this difficulty, It’s likely that the appropriate remedy will drastically supercharge your staying ability.

Magic College Dust?

Online courses have already become a mainstay of college, and increasingly high school, education. Most colleges offer at least online courses, if not entire degrees. Though the debate about whether online learning is equal to face-to-face learning continues to rage, it has already been settled on a de facto basis. Accredited colleges of all stripes offer online courses, accept online credits and insist that no distinction be made between online and off-line learning on transcripts. What has gone unnoticed, however, is the impact of dramatically easier credit portability on our very definition of a college degree. Once these definitions are challenged, it’s a short jump to questioning the economic and regulatory model underlying a substantial portion of the American higher education system.

The marketplace for online courses is characterized by thousands of providers, whereas the face-to-face market is constrained by geography to only a few. With thousands of providers offering hundreds of courses at varying price points with varying features, students could easily cobble together all or part of a college degree. Further, they could choose to add certain services and decline others that had previously been provided under the umbrella of an institution.  In theory, course-level price competition should drive down the price of a course to its marginal cost of delivery. In online education, the marginal cost of delivery is simply the instructional labor required to deliver the course — frequently less than $100 per student per course. This is frequently 10 to 20 times less than what an institution receives in revenue (state support, tuition, fees). Further, colleges often charge more for online courses than for face to face courses! However, such price competition is currently thwarted by an outdated regulatory structure predicated on the institution, rather than the course, being the “unit” of competition and evaluation.

So, what is the “magic college dust” that warrants the high price of a degree as opposed to the much lower combined price of its constituent courses? Is there something more to “college” than a combination of courses? I suspect the answer is “it depends.” I further suspect that the answer is driven more by student expectations than what colleges claim to offer. Lastly,  I also suspect that much, though certainly not all, of today’s college degrees, particularly at the two-year level, are an accumulation of courses rather than a larger experience that is greater than the sum of its parts.

For those who want to think further about this, here’s a link to an article that compares higher education to iTunes:

An Independent 3rd Party Review of Online Courses from UMass

A writer by the name of Shawn Seah has recently posted an article entitled, “Is it a Good Idea to Study at UMassOnline? – University of Massachusetts – An Evaluation.” It concludes with this statement: …the University of Massachusetts is excellent, definitely offering one of the best choices and one of the best prices for online and distance learning. Thank you Mr. Seah. I just wish to make two important points. One is that you should read the entire piece which includes a comprehensive overview of online offerings from the university of Massachusetts and also head the writer’s advice to do your own research. Two, just to clarify, UMassOnline is not the degree granting authority for the University of Massachusetts. It is the consortium providing technology support and global marketing for online programs from UMass. Credits and degrees earned through online courses and programs offered by UMass are conferred by the campuses offering the online programs. So for the record, one does not study at UMassOnline.

You can see the entire article at this link.

Area Industry Leaders, White House Business Council, Convene at UMass Boston’s Venture Development Center to Discuss Tech Worker Shortage

In a recent article entitled, “In high-tech, another kind of job crunch,” Boston Globe Staffer Katie Johnston reported the view of many in the area that Massachusetts must do more make the area a more inviting place to put down permanent roots after graduation for students with tech skills. Ms. Johnston writes: Massachusetts has developed a technology labor shortage, one that could undermine a vital sector that helped pull the state from the last recession and is driving its recovery. Demand for high-tech talent is so great that workers are turning down six-figure salaries and companies are offering five-figure cash bounties for successful referrals – a stark contrast to lackluster hiring that has created a large pool of long-term unemployed and kept the state jobless rate at historically high levels.

The story has facts and figures in support of this, and plenty of indications that technology is a field here in Massachusetts that can be the source of a great and rewarding career. You should scan this story if for no other reason than to help weigh the advantages of a technical education and career opportunities in the region. But of interest to me, too, was the fact that the story referenced a recent meeting of technology industry leaders with the White House Business Council at the UMass Boston Venture Development Center (VDC). The White House Business Council, the article notes, was created by President Obama in 2009 and has met with executives in 175 communities around the country this year. The VDC venue for the meeting was chosen because some believe UMass Boston’s approach — of getting talented tech students aligned with leading area companies while still studying can motivate more of these students to remain in the area after competing their studies. What exactly does UMass Boston offer?

There are three very relevant program centers within UMass Boston. These are The Entrepreneurship Center, which manages a skill-based entrepreneurial specialization in the College of Management, the only MBA-level specialization in the region with a required internship course in the core. The Venture Development Center is a start-up incubator housing high tech and life science companies from Boston’s leading universities and industries. In conjunction with the Entrepreneurship Center, the VDC supports paid internships for students at 30 leading venture-backed start-ups inside and outside the incubator. University College houses Boston area Advanced Technological Education Connections (BATEC), a National Science Foundation-funded ATE Regional Center of Excellence in Information Technology that has focused on the knowledge, skills and attributes for IT pathways and intersections and enhanced transferability with community colleges in the region.

Preview of August 18th Presentation on Soaring National Use of Social Media in Higher Ed

Dr. Nora Ganim Barnes is Chancellor Professor of Marketing at UMass Dartmouth as well as Center Director of the University of Massachusetts Dartmouth Center for Marketing Research. Since 2007-2008, she has been producing groundbreaking research on the use of social media tools and techniques in higher education nationwide. Her specific emphasis has been on how colleges and universities are using social media to recruit students. As she explains, her initial study explored this fundamental question — How does a college or university recruit in this new, highly networked, constantly “on” world?  That study has been repeated every academic year since and now provides a longitudinal look at the adoption of social media by colleges and universities.   On Thursday, August 18th, as part of the UMassOnline Speaker Series, Dr. Barnes will visit the UMassOnline offices in Shrewsbury, Massachusetts, to present the most recent findings by her and Ava M. Lescault based on 456 higher education sector interviews conducted during the 2010-2011 academic year. The 9am event is open to the public and offered at no charge.

If you are in any way associated with student recruiting in higher education and if you want more insight into the social media tools being used by students and faculty today — and why — you won’t want to miss this chance to hear the findings and engage in direct Q&A with Dr. Barnes.  Social media adoption is soaring in higher education, Dr. Barnes notes. She explains: For the “always connected” generation, multi-tasking, hand-held devices and nearly constant communication are normal.  Millennials, the generation born after 1980, are far less likely to have land-line phones, but they have Facebook profiles, a Twitter presence and send and receive as many as 50 texts everyday (according to a recent Nielsen Report). Their involvement with technology exceeds any other generation and presents an enormous challenge for those targeting this hyper-connected group. For US institutions of higher education, the competition for these students is fierce and survival ultimately depends on engaging them through the use of social media and new communications tools.

And, did you know, higher education’s use of social media is outpacing that of business. The following comes from a news release about Dr. Barnes’ recent findings, issued by the Society for New Communications Research where Dr. Barnes is a Senior Fellow and Research Chair: The research shows that colleges and universities continue to quickly embrace social media as their adoption of blogging outpaces the Fortune 500 (23% have a blog), the Inc. 500 (50%) and Forbes top charities (64%). Meanwhile, this latest research shows that 66% of colleges and universities have a blog at their school.